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Jaguar to Ditch Agency Behind Rebrand
Andrew Evans
May 13, 2025
Hello, SpeedBiters! Here's what's on the menu today:
Mercedes brings Silver Arrows livery back to Le Mans
Lamborghini’s Vision GT car stars at design exhibition
Formula E faces participation struggles
Audi adds 577hp base model e-tron GT
Police in Greece debut FIAT 500e patrol car
...and more!
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INDUSTRY NEWS
Jaguar's recent rebranding effort has drawn significant criticism for straying too far from its traditional design roots in favor of a focus on electric vehicles, leading to concerns that it has alienated its loyal customer base. Although the automaker is reportedly planning to change its advertising agency, the long-term implications of this controversial shift remain uncertain as it pauses vehicle production to pivot towards an all-electric future.
Audi has introduced a new entry-level version of the E-tron GT, the Quattro, starting at £88,555, featuring a power output of 577bhp and a maximum driving range of 387 miles. This model, which includes a 97kWh battery capable of rapid charging, will be available in dealerships beginning in August.
Legislation has been proposed in the House of Representatives to eliminate federal tax incentives for electric vehicles, marking a significant move toward their repeal, although it has yet to pass. If approved, the bill would phase out existing credits, particularly impacting manufacturers that have exceeded sales thresholds, potentially hindering the growth of the EV market amid existing challenges like tariffs and fluctuating demand.
A new electric vehicle battery manufacturing facility is set to be established in Sunderland, creating 1,000 jobs and significantly increasing the UK's battery production capacity. Funded in part by government support and private investments, this £1 billion project aims to enhance the country's position in the EV market while advancing its sustainability objectives.
Ford workers in western Germany are preparing to strike as concerns grow over job security following the company's announcement of significant layoffs in Europe. The automaker is grappling with financial challenges and increased competition in the electric vehicle market, prompting labor representatives to demand immediate action to address these issues.
Yasa, a British manufacturer of electric motors, anticipates a significant increase in its production capacity, projecting an annual output of approximately 25,000 units by 2026, up from nearly 15,000. This growth is driven by the adoption of its advanced motor technology in new models from major automotive brands, including Ferrari, Lamborghini and Mercedes-AMG, necessitating enhancements to its manufacturing facilities.
The Kia EV3, a popular electric SUV in Europe and Korea, may soon make its way to the North American market, having recently been seen undergoing tests on US roads. While Kia has not officially announced the launch date, it is anticipated that the EV3 could debut later this year or in early 2026, with pricing expected to be in the range of $35,000 to $40,000.
Rezvani has introduced the Knight, a modified version of the Lamborghini Urus that incorporates a carbon fiber exterior and military-inspired features, with a limited production run of 100 units. The vehicle offers an optional Dark Knight Package, which includes extensive armor and advanced defensive systems, starting at a conversion price of $149,000, exclusive of the base Urus.
MOTORSPORT
Iron Lynx will race a special livery on its three Mercedes GT3s during the upcoming Le Mans 24 Hours to honor the brand's historic 1989 victory. This design not only marks Mercedes' return to the event after a lengthy absence but also pays homage to the legendary C9 that achieved a notable one-two finish at the race over three decades ago.
The impending rebranding of the NEOM McLaren team, set to occur this July, has introduced significant uncertainty to the Formula E landscape, particularly as teams face financial difficulties. Meanwhile, the MSG Maserati squad continues to struggle under substantial debt, prompting concerns about the sustainability of its operations and the overall health of the championship as it approaches the Gen4 era.
The full entry list for the 2025 24 Hours of Le Mans in June has been revealed, including an impressive lineup of 21 hypercars from eight different manufacturers and a record 24-car entry in the LMGT3 class. There’s a strong presence of seasoned drivers, including fifteen past Le Mans champions, along with five female drivers that includes a first LMP2 drive since 2022.
Red Bull is investigating the innovative rear-brake system used by McLaren to manage tire temperatures more effectively, especially after witnessing its performance during the Miami Grand Prix. As part of its ongoing development efforts, Red Bull aims to implement upgrades in future races while navigating the constraints of resources and time to enhance their competitive edge.
At a recent Miami event, the Cadillac Formula 1 team revealed its logo and branding, marking a significant milestone in its lengthy journey towards joining the series. With preparations ramping up for the 2026 season, the team is actively collaborating with established partners for critical components, while also exploring driver options, focusing on experienced candidates rather than newcomers.
Oscar Piastri has shared his focus for the current Formula 1 season, emphasizing his ongoing efforts to enhance his performance. Despite being initially underestimated, the Australian driver has made a strong impression by winning four of the first six races and leading the championship standings, while acknowledging that he still has areas to improve.
Sebastian Vettel is expressing his support for Mick Schumacher's potential return to Formula 1, especially as speculation about a move to Cadillac intensifies. After transitioning to the World Endurance Championship with Alpine, where he has recently achieved notable finishes, Schumacher is eager to demonstrate his growth and readiness for a second opportunity in F1.
Renault's CEO Luca de Meo acknowledged that Alpine erred in allowing Fernando Alonso to depart for Aston Martin ahead of the 2023 season. He expressed regret over the team's handling of Alonso's contract negotiations, emphasizing his ongoing respect for the accomplished driver.
Kyle Larson is shifting his focus to the Indianapolis 500 after securing his third NASCAR Cup Series victory this season, but he plans to participate in a sprint car race in Kokomo, Indiana, before fully committing to the iconic event. Despite the challenges he faced during last year's attempt at "the Double", Larson is optimistic about the upcoming race and eager to collaborate with his team to refine their strategy.
FUN STUFF
Lamborghini has revived the Vision Gran Turismo concept, originally revealed in November 2019, by introducing a striking new version in a vibrant orange hue. Displayed at the recent Car Design Event in Munich, this iteration features a single-seat configuration and advanced display technology, maintaining its unique design while housing a powerful 6.5-liter hybrid V12 engine.
The Greek police have recently incorporated ten Fiat 500e electric vehicles into its fleet to enhance urban patrol capabilities in Athens. These models, featuring a unique rear door design for easier access, are equipped with a 117hp motor, and were donated by the Public Electric Power Corporation (Dimosia Epicheirisi Ilektrismou) along with 36 charging stations to support their operations.
The 2025 Gran Turismo World Series Nations Cup will bring together nine of last year’s finalists following the online qualification phase, including four former champions, as they compete for the title in this year’s live events. Only nine of the 12 spots were available to qualifiers, resulting in some fierce competition particularly in regions like Asia, North America, and Oceania, with disqualifications among top contenders fighting for a single berth.
One of the rarest models of the Ariel Atom sports car is available to buy, with just ten examples of the Atom Mugen ever produced as a tenth-anniversary celebration of the car by the famed Japanese Honda tuning concern. This model is based on the original, naturally aspirated version of the car, with Mugen reworking the K20 engine to produce 270hp as well as implementing chassis changes and presenting the car in a unique color scheme.
Cameras can exhibit unusual behavior when capturing certain scenes, such as the interference seen when filming a Volvo EX90's lidar sensor, which emits powerful infrared beams that can damage smartphone cameras. Volvo has cautioned against directing cameras at its lidar system, emphasizing that while the technology is safe for human eyes, it can harm camera sensors, particularly if close-up shots are taken.
A Tesla Cybertruck driver recently experienced a violent road rage incident in California when a Dodge Ram deliberately collided with his vehicle, forcing it off the highway. The crash resulted in significant damage to the Cybertruck, which has since been declared a total loss and is now awaiting auction, while the other driver faces charges related to the altercation.
A woman in Chelsea, Massachusetts, found herself on railroad tracks after following directions from the Waze app, which she claimed misled her due to poor visibility. Fortunately, no injuries occurred, but authorities emphasized the importance of adhering to road signs and not relying solely on navigation apps, which can sometimes misinterpret a driver's location.
A unique modified 1977 Ford Capri is available through an online listing, featuring a complete mechanical overhaul that includes an Escort Cosworth engine swap. Externally the car still appears original other than the new exhaust and RS wheels, while the underpinnings include significant braking and gearbox upgrades.
That's all for today! We would love to hear your feedback, so just reply to this message to let us know what you thought about this issue. See you next time!